“The world is a global village”. This is a term that we’ve either heard or used to describe how accessible and interconnected the world has become, in part, due to the Internet and other technological advancements.

Generally speaking, globalisation as we know it is the tendency for business, technologies or philosophies to spread throughout the world or the process of making this happen.

Once upon a time, the aforementioned process of fluidity was championed singularly by governmental authorizes, behemoth-sized corporations (think Coca-Cola or Nike), or major banking/fiscal institutions.

That has now changed.

In recent times, digital platforms with an extensive worldwide influence and reach have enabled small business owners, entrepreneurs, artisan craftsmen, and even the ordinary individual to participate directly in the process of globalisation.

In 2016, globalisation is looking to be a facilitated byproduct of digital platforms for the following reasons.

Digital social platforms are connecting billions of people around the world
According to this Statistica survey, the leading social networks worldwide as of January 2016, ranked by a  number of active users (in millions) are astronomical with Facebook leading the pack. Here are the top five leading social platforms:

  • Facebook – 1,550
  • WhatsApp – 900
  • Tencent QQ (Chinese instant messaging software) – 860
  • Facebook Messenger – 800
  • QZone – 653

These are indeed staggering numbers.

The users of these digital platforms are more international than ever. People from Australia to Austria now have the ability to forge respective business, cultural, entertainment, educational and global connections – such connections would have never been made possible prior to these digital conduits.

All one has to do is peruse his/her Facebook or LinkedIn accounts, and it becomes very evident that we all have at least one international connection, living in city or country that we’ve never been to, but are curious about.

Furthermore, due to these international connections and heightened curiosity, these social media channels open new opportunities for people to work, and possibly migrate.

Digital social platforms offer an enormous built-in base of customers and access for businesses
As alluded to previously, because of the vast reach of these digital platforms, businesses now have access to an incredible repository of potential consumers; companies can understand them intimately, and as such, find creative and efficient ways to market to them.

Enterprises – of every size – are organically inserting themselves into these online communities, creating marketplaces and seizing the opportunity to scale up rapidly and connect with customers and suppliers anywhere worldwide.

Imagine the number of businesses on Facebook?

Imagine the varied number of customers who shop on Amazon and pay using PayPal accounts?

Imagine how many unknown enterprises that need funding who then head on over to Kickstarter to raise the necessary capital and awareness for a certain project?

There are so many other replicas of this kind of cross-border business interactions. The ability for small-to-mid-sized business to reach audiences is now so much easier than ever before.

As you can see, the usual order of things where globalization filtered down from large organisations are long gone – everyday individuals can now tap into opportunities, information and ideas from any place in the world to make themselves viable businesses.

Globalisation in 2016 is definitely looking to be the year championed by the “Average Joe”.

Written by Ross Fastuca @Locomote 



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