As we stated previously, there is empirical evidence that change management undertakings fail by 70 percent for a plethora of reasons – some which include abysmal upper management support and low to mid-level employee resistance.

This by any measure is considered incredibly alarming.

Considering such unfortunate realities, it is evident that a change in tactic and perspective is well in order. 

With that said, should we be looking at change management with the new lens of adaptation management?

I pose this question for the following reasons:

1. Change Management = Competitiveness = Adaptive                             Whether you look at change management from a people, product, service or organizational perspective, the notion is typically birthed from the realization of some kind of inadequacy. 

Companies then propose and champion a novel set of policies and procedures with the singular aim of moving their business from that current state incompetence to the desired place increase.

This aforementioned migration is intended to make the company productive, by being productive the company becomes efficient, and ultimately, by being efficient, they stay competitive. 

In today’s climate, staying competitive is how companies not only stay afloat but also adaptive in the turbulent business waters.

2. It might create a sense of urgency                                                                         As alluded to previously, two of the most pivotal reasons why change management fails is due to:

  • Lack of support from the upper-level management, and 
  • Resistance to the proposed change from front level employees

By renaming change management to adaptation management, it might infuse an acute sense of necessity that might both kick upper-level management into gear and maybe, make low-mid level employees more receptive to such modifications (partly because they get the sense that their jobs depend on it).

Personally speaking, for these two reasons, I feel that “Adaptative Management” might be a genuine step in the right direction.

What do you think? I’m curious to hear your thought on this issue.


Written by David Fastuca @Locomote 

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