Data is arguably tomorrow’s most valuable resource. It gives us unprecedented access to copious amounts of information and insights, all with the potential to define trends and reshape thinking. It also has the potential to turn every industry on its head by unlocking new efficiencies, new business intelligence, and new ways of working.
Unsurprisingly, one industry that is geared to make the most of big data and its outputs, is travel. There’s a data trail left by reservations, enquiries, itineraries, hotels, rental cars, trains, airlines, fare charts, and customer feedback, to name a few. But it goes beyond that: travellers are also leaving a data footprint when they’re researching, planning, booking, searching, and comparing prices.