Great design, like a warm smile, cuts across numerous divides. It sends a message that people can readily identify and want to engage with on a deep and meaningful level.
This kind of impact is the goal and aspiration of many multinational companies and brands of every size. Unfortunately, the reality is that not all of them are successful in this endeavour.
Creating a product, service or an experience that has such a global effect and also appeals to a wide range of consumers takes some level of skill, thoughtful consideration and the right leadership.
If creating the kind of design that speaks an essential truth is something you're interested in, here are some things your team should consider:
I. Strive to communicate your message meaningfully
In order to create a design that transcends culture, context and any other unforeseen variable, there needs to be meaning that is effortlessly communication. Where things get slightly tricky is in the communication part.
Before embarking on any design work, Designers first need to understand what the fundamental objective they're trying to accomplish and what information needs to be conveyed - and then work on the vehicle that would help in the delivery. The common error made is the misplaced order of priorities.
2. Accessibility is at the heart of universal design
Too often when the design is approached, it is tackled through our personal view and interpretation of the world. This procedure is understandable - that's a visceral reaction.
Albeit, in order to create a design that has a universal appeal, it is important to step out of comfort zone and put ourselves in the shoes of others; that is how to make any design work accessible. It evokes a humanity that every and any person can relate to.
3. There must be something arresting about your design
Before any kind of dialogue occurs with your design work, you first have to grab the attention of your target audience. In today's climate with the high number of visual and audio clutter, the quest has become exponentially difficult.
In order to get over such a hurdle, Designers need to ask themselves this question: "what value does this design work offer to people who would be interacting with it?"
Once they can successfully articulate the answer to such inquiry, they'll be able to uncover a unique selling proposition that sets them apart.
The truth is people, anywhere in the world, would spend good money and time for things that they find valuable.
Written by David Fastuca @Locomote