Marketers spend a lot of their time convincing people to buy their organisation’s products and services. But what if those same products and services were so well designed, they simply sold themselves?
Design and marketing have traditionally been close but distinct disciplines. One helps create the product, the other attracts people to purchase it. The process is generally a linear progression.
But recently some organisations have taken steps to bring the two disciplines closer together. With more and more consumers experiencing companies initially - and primarily - through the Web, and more and more products and services being Web-based, marketers are realising that design can play a larger role in customer experience.
Brad Howarth at CMO, chats to David Fastuca from Travelport Locomote on how design is at the heart of everything they do. To read the full article click here.