There are many myths about what makes a good website, what to have on it, what not to have, where to put it, how big it must be and the list goes on. It all comes back to giving potential customers a great user experience.
In this article I will tackle 4 myths that I get asked about a lot.
Myth 1: People don’t scroll
Who doesn’t scroll?
Not only DO people scroll, but they do it without thinking. Not scrolling may have been true when websites first became a ‘thing’, but not anymore. People used to think of pages in a website in the same way that books, or newspapers, have pages. Which was where the phrase, “above the fold” came from. Newspapers put their biggest and most eye-catching headlines above the fold to encourage people to buy that issue.
Newspapers only put one essential item above the fold. They expect readers to read the whole paper. Trying to cram everything into the top part of your website just because it’s ‘above the fold’ doesn’t make sense. But as with all ‘rules’, this one began without any real thought. The most obvious being, ‘This is a website, not a newspaper, so in reality there is no fold.”
Studies have shown that more clicks happen, more polls are taken and more galleries are viewed when they are at the bottom of the page, when people have had to scroll down to get there. It’s also been discovered that people scroll even without the visual cue needed to do so.
Read more about this myth by clicking here
Myth 2: Design is about making a website look good
Well, really! Who wants an ugly website anyway?
No one, that’s who. But, there’s more to design than just making something ‘pretty’. Think about the movies. You can have a film that looks and sounds awesome, but if the plot is rubbish the rest is unimportant. The same applies to your website. Design, whether it’s graphic, fashion, interiors, product or even sound, it’s about solving problems so that both form and function entice people to linger, and if required, to take action.
Myth 3: Your design has to be original
A wise man once said, “There’s nothing new under the sun.”
And he said that nearly 3000 years ago. No matter how long you believe humans have been on the planet, they have been creative since day one. So, it’s unlikely that anything will ever be truly original. 571 new websites are added to the internet every 60 seconds. So how do you grab people’s attention? The trick is as Nina Paley says, “We want it to be sincere.” People want heart.
Check out some great stats by clicking here
Myth 4: If your design is good the small details don’t count
Don’t sweat the small stuff?
Let’s say you book into a five-star hotel. The interior design has won international awards, the food is cooked only by celebrity chefs and the service is outstanding. But there’s no plug in your bath. Or, how about, you’ve just driven you new car off the showroom floor into rush hour traffic and the brakes fail. Suddenly, the small stuff becomes very important.
Having a user friendly website and a best-selling product means paying attention to the small stuff. A major e-commerce site made US$300 MILLION more in revenue by listening to their customers and changing one button’s text to read, “Continue”.
I’m serious, read more about that by clicking here
There’s no such thing as a little detail. Every detail matters. If handled correctly and often with a sense of humour, that little detail could win you the hearts and minds of your customers!
Change the rules
People don’t scroll? Take them along for the ride, make it a great adventure, leave them laughing. They’ll scroll. Have a good looking website, a great website, a website that has heart. Don’t worry about being original – be you! There is only one of you after all. That’s about as original as it gets. Make the big stuff great. Make the little stuff awesome!
David Fastuca / Co-Founder @ Locomote / firstname.lastname@example.org